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Enji Yassin, Founder of VYNE, strategic marketing consultancy in Ras Al Khaimah

Strategic Marketing
& Special Projects

VYNE supports businesses with senior-level strategic marketing, branding, communications and special projects, delivering work that meets international standards with the precision of a Mayfair advisory firm.

Enji Yassin · Founder, VYNE
RAS AL KHAIMAH
Premium Strategic Consultancy

STRATEGY
THAT
MOVES
BUSINESS.

Strategic marketing and special project support for businesses that value quality, clarity, and execution. Senior-level thinking. Hands-on delivery. International standards.

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Experience across leading regional and international organisations
Abu Dhabi Airports CompanyBritish American TobaccoJumeirah GroupNakheelDeyaarDolphin EnergyPepsiCoAmerican ExpressDow JonesTECOM Group
What We Do

Strategic marketing consultancy, built for business-critical work.

VYNE works across marketing, branding, communications, and special projects, providing flexible senior-level support tailored to each engagement.

01

Strategic Marketing & Communications

Marketing strategy, campaign development, communications planning, digital marketing, and brand messaging, directed by senior-level marketing advisory.

02

Branding & Business Positioning

Brand strategy, positioning, storytelling, corporate communications, and launch support for businesses entering new markets or repositioning.

03

Special Projects & Advisory

Project leadership, stakeholder coordination, event strategy, partnerships, and cross-functional project management for business-critical initiatives.

04

Flexible Engagement Models

Retained consultancy, project-based work, fractional strategic support, and embedded consultancy, structured around the business, not a fixed template.

How We Work

One strategic partner. Exceptional specialists.

Every engagement is tailored to the business, the challenge, and the level of support required. Some clients need ongoing strategic involvement. Others require focused support for a launch, campaign, or business-critical initiative.

Our focus is not volume or layered agency structures. It is quality, reliability, and meaningful outcomes, delivered with a single point of accountability throughout.

The Collective Model

Access to the best, not the available.

Rather than operating as a traditional agency with fixed internal resources, VYNE assembles a carefully curated network of proven specialists across strategy, creative, digital, communications, and events, all led through a single strategic partner.

Testimonials

Trusted by founders and leadership teams.

Client Testimonial “
Enji was instrumental in establishing our business in the UAE, combining strategic insight with dependable execution that strengthened our brand visibility and digital presence.
Lurlene Boscombe
Founder, Numuna Ventures
Client Testimonial “
Enji brings exceptional strategic thinking and a rare ability to translate ideas into meaningful action, combining professionalism, warmth, and dependable execution in everything she does.
Gillian Robertson
Founder, GMR Studios
Client Testimonial “
Enji is a credible and reliable strategic partner who consistently delivers high-quality work, combining senior-level expertise with a hands-on approach that creates lasting impact.
Matthew Harris
Founder, CVER Media
Selected Experience

Work across venture, real estate, and fintech.

A selection of engagements demonstrating strategic leadership, business transformation, and integrated marketing delivery.

Venture Building

Numuna Ventures

Strategic project leadership, digital platforms, and stakeholder coordination across a complex multi-entity venture environment.

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Real Estate & Hospitality

Al Barari

Built and led a centralised marketing and communications function across hospitality, wellness, and real estate divisions.

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Financial Services

Beehive

Senior marketing leadership across digital marketing, PR, and multi-channel campaigns aligned to acquisition and engagement goals.

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Enji Yassin, Founder of VYNE
About VYNE

Senior strategic support, without the agency overhead.

VYNE was built around the idea that businesses often need experienced strategic support without the limitations of traditional agency structures. Founded by Enji Yassin, a senior marketing and special projects leader with more than three decades of experience across the UAE, GCC, and MENA markets.

VYNE combines strategic thinking with practical execution, bringing together creativity, operational understanding, and hands-on involvement to support businesses in a way that is flexible, dependable, and commercially grounded.

30+
Years Experience
10+
Sectors Served
MBA
Project Mgmt, Regis Univ.
Why Clients Work With Us

Calm confidence. Clear delivery.

Senior-level involvement on every engagement, not delegated to junior teams.

Flexible support structure, from retained consultancy to focused project work.

Strong regional understanding across Ras Al Khaimah, the UAE, and wider GCC markets.

International quality standards applied to every deliverable.

Cross-industry experience spanning real estate, fintech, hospitality, and venture building.

Practical, commercially aware approach, prioritising outcomes over output.

Frequently Asked Questions

Special projects marketing, answered.

Common questions about how VYNE's special projects and strategic marketing consultancy works in Ras Al Khaimah and across the UAE.

What does a special projects marketing consultant do in the UAE?
A special projects marketing consultant leads business-critical initiatives that sit outside a standard marketing retainer, such as brand launches, restructuring communications, or stakeholder-heavy events. VYNE provides this senior-level leadership directly, coordinating strategy, execution, and a curated network of specialists so the client keeps one accountable point of contact throughout.
What types of special projects does VYNE support?
VYNE supports brand launches, corporate restructuring communications, stakeholder events, partnership activations, and cross-functional business initiatives. Each project is led by senior strategic oversight rather than delegated to a fixed internal team, so the scope and specialist mix match the actual complexity of the challenge.
How is VYNE different from a traditional marketing agency?
VYNE does not maintain a large fixed internal team. Founder Enji Yassin leads every engagement personally and assembles a curated network of proven specialists suited to the specific challenge. Clients receive senior-level involvement throughout, rather than work being delegated to junior account staff.
Does VYNE work with real estate developments?
Yes. VYNE has led marketing and communications functions across real estate, hospitality, and wellness divisions, including building centralised marketing capability for multi-division organisations such as Al Barari. This experience covers launch strategy, brand positioning, and stakeholder communications for property-led businesses in the UAE.
Can VYNE support corporate restructuring or transformation projects?
Yes. VYNE has led business transformation initiatives involving stakeholder coordination, digital platform development, and governance frameworks, including work supporting Numuna Ventures through a significant multi-entity transformation phase. This kind of special project sits within VYNE's special projects and advisory practice.
What engagement models does VYNE offer?
VYNE offers retained consultancy, project-based work, fractional strategic leadership, and embedded consultancy. Each model is structured around the client's actual need rather than a fixed package, so a short-term launch and an ongoing strategic partnership are scoped and priced differently from the outset.
Does VYNE only work with businesses in Ras Al Khaimah?
VYNE is based in Ras Al Khaimah and primarily serves businesses across the UAE and wider GCC. Founder Enji Yassin has led initiatives spanning the UAE, GCC, and MENA region across more than three decades, so engagements are not limited to a single emirate.
Does VYNE work with startups as well as established corporates?
Yes. VYNE supports SMEs, startups, established businesses, and corporate leadership teams. Engagements range from founder-led ventures needing go-to-market support to corporate teams requiring senior strategic marketing leadership for a defined initiative, always scoped to the client's stage and objective.
How does a VYNE engagement typically begin?
Engagements typically begin with a direct conversation, by WhatsApp, call, or the contact form, to understand the challenge, timeline, and budget range. VYNE then proposes a scope and engagement model suited to the project, whether that is a short special project or an ongoing retained partnership.
Get In Touch

Looking for experienced strategic support for your business?

Whether you need ongoing marketing support or focused expertise for a specific initiative, VYNE provides strategic involvement tailored to your objectives.

Start a Conversation → +971 50 551 1923