Selected Experience | VYNE Strategic Marketing
Enji Yassin, Founder of VYNE, selected experience in strategic marketing and special projects

A Track Record Across Sectors

From venture building to real estate and fintech, VYNE has led marketing, communications, and special projects work across complex, multi-stakeholder environments.

Enji Yassin · Founder, VYNE
RAS AL KHAIMAH
Selected Experience

SELECTED
EXPERIENCE,
REAL
RESULTS.

A selection of engagements across venture building, real estate, hospitality, and financial services, demonstrating strategic leadership, business transformation, and integrated marketing delivery.

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Career built across leading regional and international organisations
Abu Dhabi Airports Company British American Tobacco Jumeirah Group Nakheel Deyaar Dolphin Energy PepsiCo American Express Dow Jones TECOM Group Abu Dhabi Airports Company British American Tobacco Jumeirah Group Nakheel Deyaar Dolphin Energy PepsiCo American Express Dow Jones TECOM Group
01
Venture Building & Multi-Entity Business Strategic Projects Digital Platforms Brand Positioning Business Transformation

Numuna Ventures

The Brief

Support the growth and development of a venture platform through strategic project leadership, digital initiatives, stakeholder engagement, and cross-functional coordination across a complex multi-entity environment.

The Approach

Provided senior leadership across strategic initiatives, helping align digital platforms, communications, user experience, and operational priorities. Established reporting and tracking frameworks, coordinated internal and external stakeholders, and supported the delivery of multiple business transformation initiatives.

The Outcome

01

Strengthened alignment across strategic initiatives and stakeholder groups.

02

Developed audience-facing digital platforms and engagement frameworks.

03

Introduced governance and reporting structures supporting operational effectiveness.

04

Delivered integrated strategic support during a significant phase of growth and transformation.

Capabilities Demonstrated

Strategic Leadership Business Transformation Digital Platforms Stakeholder Engagement Special Projects Delivery
Client Testimonial
Enji was instrumental in establishing our business in the UAE, combining strategic insight with dependable execution that strengthened our brand visibility and digital presence.
Lurlene Boscombe
Founder, Numuna Ventures
02
Real Estate, Hospitality & Wellness Marketing Strategy Brand Communications Department Leadership

Al Barari

The Brief

Establish and lead a centralised marketing and communications function supporting multiple business divisions while aligning brand strategy, customer engagement, and commercial objectives across the organisation.

The Approach

Built and led the marketing and communications function across hospitality, wellness, and real estate divisions. Developed integrated marketing strategies, directed campaigns across digital, partnerships, communications, and brand platforms, and managed complex stakeholder environments involving executive leadership, operational teams, and external agencies.

The Outcome

01

Established an integrated marketing and communications capability across multiple business units.

02

Strengthened brand alignment and customer engagement initiatives.

03

Delivered strategic marketing leadership across diverse commercial and operational priorities.

04

Created a scalable marketing foundation supporting long-term business objectives.

Capabilities Demonstrated

Marketing Transformation Brand Leadership Stakeholder Management Integrated Communications Capability Building
03
Financial Services & Fintech Strategic Marketing Communications Digital Marketing Brand Positioning

Beehive

The Brief

Provide senior marketing leadership to strengthen brand visibility, support business growth objectives, and deliver integrated marketing initiatives aligned with acquisition, engagement, and market positioning goals.

The Approach

Led integrated marketing and communications initiatives across digital marketing, PR, content, media, and multi-channel campaigns. Directed demand generation and audience engagement programmes while managing agencies, vendors, and cross-functional teams to ensure effective execution and delivery. Introduced reporting frameworks and performance tracking to support optimisation and strategic decision-making.

The Outcome

01

Strengthened brand visibility and market presence through integrated marketing initiatives.

02

Supported customer acquisition and engagement objectives through multi-channel campaigns.

03

Established performance measurement frameworks to improve marketing effectiveness and decision-making.

04

Delivered strategic leadership while maintaining hands-on involvement across planning and execution.

Capabilities Demonstrated

Strategic Marketing Leadership Digital Marketing Demand Generation Integrated Communications Growth Campaigns
Frequently Asked Questions

VYNE's experience, answered.

Common questions about the industries VYNE has worked across and the role it played in each engagement.

What industries has VYNE worked across?
VYNE has led engagements across venture building, real estate, hospitality, wellness, and financial services and fintech, alongside founder Enji Yassin's broader career spanning technology, education, aviation, and government-related sectors across the UAE, GCC, and MENA region.
What was VYNE's role in the Numuna Ventures engagement?
VYNE provided senior leadership across strategic initiatives for Numuna Ventures, aligning digital platforms, communications, user experience, and operational priorities, while establishing reporting frameworks and coordinating stakeholders through a significant phase of growth and transformation.
What was VYNE's role in the Al Barari engagement?
VYNE built and led a centralised marketing and communications function for Al Barari across its hospitality, wellness, and real estate divisions, directing integrated campaigns and managing stakeholder environments involving executive leadership and external agencies.
What was VYNE's role in the Beehive engagement?
VYNE provided senior marketing leadership for Beehive, a financial services and fintech platform, directing integrated marketing and communications across digital, PR, content, and multi-channel campaigns, and introducing performance measurement frameworks to support strategic decision-making.
Does VYNE only take on large corporate engagements?
No. VYNE's selected experience spans large multi-entity platforms and established organisations, but engagements are scoped to the business, not its size. Startups, founder-led ventures, and corporate teams are all supported through the same senior-level, direct involvement.
Can VYNE share references from past clients?
Yes. Testimonials from founders including Numuna Ventures are shared on VYNE's website, and further references can be discussed directly during a scoping conversation, depending on the nature and confidentiality of the engagement in question.
Does VYNE work with fintech and financial services companies?
Yes. VYNE's engagement with Beehive covered strategic marketing, digital marketing, and brand positioning for a financial services and fintech platform, including demand generation and performance measurement frameworks aligned to acquisition and engagement goals.
How long do VYNE's engagements typically run?
Engagement length depends on the model: project-based work runs for the duration of a defined initiative such as a launch or campaign, while retained consultancy and embedded roles, such as VYNE's work with Numuna Ventures and Al Barari, continue across a longer phase of growth or transformation.
Can I request a case study specific to my industry?
Yes. VYNE's founder has experience across financial services, technology, real estate, hospitality, wellness, education, aviation, and government-related sectors. Relevant examples and references for your specific industry can be discussed directly during a scoping conversation.
Get In Touch

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Whether you need ongoing marketing support or focused expertise for a specific initiative, VYNE provides strategic involvement tailored to your objectives.

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